To empower ISG with a contemporary look and feel, I curated a library of photos and graphic patterns that focused on the dreamy qualities of possibility and geometric shape patterns as a nod to the mathematic nature of the internet of things. Organic photography juxtaposed to a high contrast jewel-toned color palette optimizes the organization information into categories.
The new typography was selected to compliment Calibri. Roboto, a serif font, is available for both print and digital applications. As this is an advisory firm, Roboto is a Google font designed compatible with both Apple and Android. Juxtaposed to the popular office font, Calibri, the relationship between the two is a play on contemporary and traditional typography found in academic applications. Roboto Slab is used for H1 and white paper heads so as to create hierarchy and support the new logo.
The multidimensional challenge in creating a rebrand in this day and age is the consideration that the applications work on any device––Apple, Android, Mac, PC, TV, on stage, with Microsoft Office, without Microsoft opportunities, any where around the globe...with a seamless look and feel.
From the website, mobile application and the corporate headquarters work environment––to white papers, digital marketing campaigns, sub brands and trade show graphics––the brand standards reference manual we designed together empowers the group with consistency and continuity to this day.
User Interface:
Color palette:
PowerPoint decks:
