While serving as Digital Content Strategist at the University of Houston's Office for Strategic Initiatives, I was assigned a website to audit and make better. The purpose of the website was to convert website visitors into campaign donors. I presented a few solutions and illustrated the experience for leadership. The intention was to empower the think tank and inspire a mutually beneficial design during and after the user engaged with the content.
The slide below provides user experience feedback written for a digital media audit. The opportunities listed below for this website re-design delivers tips and ideas to support an updated marketing strategy:
The sketch below illustrates a redesign to support user experience opportunities for the landing page that I drew to inspire designer, copy writer and developer. *note, the mock up shown below created action items for each team involved, hence the correction opportunities for all.
The page below is from a digital content strategy deck. This page was presented to help optimize internal communications:
